Author index

Aleksandar Grubor

4     PRODUCT AND BRAND IN THE INTERNATIONAL MARKETING ...     39-50
5     MARKETING CHANNEL DESIGN ...     51-62
4     CREATING VALUE IN SERVICES MARKETING ...     43-55
12     CONSUMER EVALUATION OF THE SERVICE QUALITY ...     169-185
4     MARKETING AND SERVICE ECONOMY ...     531-545
9     GLOBAL MARKETING COMPETITIVENESS ...     651-666
11     THE CHALLENGES OF SERVICE QUALITY AT HIGHER EDUCATION INSTITUTIONS ...     615-631

Index:

A B C Č Ć D Dž Đ E F
 
G H I J K L Lj M N Nj
 
O P R S Š T U V Z Ž